About

Our vision is to embrace technology and digitization in order to provide a modern perspective and service in the OOH industry that will drive success for clients while advancing the medium to its full potential.

why now

Data Infusion

The infusion of data drives ROI by allowing advertisers access to driver demographics, vehicle details, and destinations after passing a billboard.

Social & Mobile Integration

Combining multiple channels creates stronger connections for consumers.

Media Fragmentation

While media options are proliferating, OOH is creatively versatile with tremendous stopping power.

Enhanced Measurement

The official currency of OOH is based on robust methodology that standardizes measurement across multiple formats.

Leadership

We are proud to have a dynamic, diverse and respected set of leaders guiding our company forward.

CONNIE GARRIDO

Connie is responsible for strategic partnerships for EnPlay. An experienced visionary and an experienced executive, Connie is a long standing advocate for out of home media. Connie brings over 25 years experience to the role and has held leadership posts including Chief Executive Officer of Posterscope Americas, President and Founder of Chrysalis Havas, and Chief Strategy Officer of Kinetic North America to name a few.

LAUREN BARBARA

Lauren oversees client management for EnPlay. She helps clients make the most of opportunities and has a proven track record for creating and executing award winning out of home campaigns. Lauren brings over 20 years of experience to the role, having led client management teams at several global media agencies, most recently as EVP, Managing Director at Posterscope.

MELISSA LERNER

Melissa is responsible for financial and operational leadership across EnPlay. Melissa brings nearly 20 years of experience to the role and has worked across multiple disciplines including client management, data and commercial development. Most recently she served as SVP, Data and Delivery at Posterscope.

Clients

News

OOH Is About the Journey, Not The Destination

MDC Launches OOH Unit
EnPlay-Environment Display

As Out-of-Home Ad
Sales Grow, Mdc
Launches Enplay

Contact

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711 3RD AVE, 3RD FLOOR, NEW YORK, NY 10017 // 212.500.6900

Prospects

Dear prospective client,
Don’t be shy!
Connie.garrido@enplay-media.com
is eager to hear from you.